Reimagining the digital flagship for a jeweller blending heritage and modern design

We redesigned the Pruden & Smith website to capture the essence of their brand while elevating the customer experience. The new digital flagship places equal weight on storytelling and usability, creating a luxurious yet approachable environment for exploring collections and commissioning bespoke pieces. By refining the site’s structure, visuals, and ecommerce flow, the new design bridges the gap between timeless craftsmanship and modern online shopping expectations.