We refreshed the brand and reimagined the Maui site, aligning a cannabis SaaS leader with a calmer, modern digital presence.

I collaborated with Flowhub, a leading cannabis retail platform, on the Maui brand update and new website. The project was about translating the product’s ease of use and innovation into a brand world that felt approachable yet trustworthy. We refined the visual identity, softening the tone through color, typography, and iconography, then carried that language into a clean, conversion-focused website. The new site emphasized clarity in messaging, a structured product narrative, and simplified user flows to better serve dispensary owners. By balancing approachability with professionalism, the redesign positioned Flowhub Maui as both a reliable partner and a forward-thinking category leader.