We shaped the digital release of Foam, blending tactile design with minimal storytelling to spotlight the sneaker’s unique material innovation.

For the launch of Foam, I designed a landing page that placed texture, materiality, and detail at the heart of the experience. Unlike louder past drops, Foam called for a refined and stripped-back approach—one that highlighted the sneaker’s construction while letting the product imagery speak for itself. I focused on clean typography, negative space, and subtle motion to create a rhythm that echoed the product’s understated aesthetic. Every section was built to elevate the craftsmanship while keeping the journey from curiosity to checkout frictionless. The result was a launch that felt premium, calm, and deliberate, perfectly matching the story behind Foam.