Elevating a SaaS brand to help retailers turn customers into loyalists through smarter retention marketing.

I worked on refining the brand’s visual identity and website design, ensuring it clearly communicated the value of Copilot.cx’s offering. The design focused on balancing a professional, tech-driven aesthetic with an approachable tone—making complex capabilities feel simple, intuitive, and trustworthy. The refreshed identity and website positioned Copilot.cx as a reliable, forward-thinking partner for brands, helping it stand out in a crowded SaaS market while highlighting its unique focus on post-purchase engagement.