Turning the humble fortune cookie into a modern media channel reaching millions.

OpenFortune isn’t your average advertising platform—it’s a network hidden in plain sight. By placing brand messages inside millions of fortune cookies, OpenFortune transforms an age-old ritual into a modern marketing moment. We built a visual identity as bold and unexpected as the idea itself: playful typography, a dynamic colour system, and layouts that balance nostalgia with contemporary energy. Every design choice celebrates the joy of discovery—whether you’re reading your fortune or meeting a brand for the first time. The result is a brand that’s just as memorable as the message it delivers. OpenFortune doesn’t chase attention—it’s baked right in.